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The Future’s Smokin’
First, the obvious. Tobacco advertising control was introduced to limit the ability of a category proven to cause long-term health problems – including death – to engage in direct communication with...
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Collaboration & Integration As Creativity Generators
Last month there was a huge corporative meeting organized by McCann WorldGroup called Global Leadership Summit 2015. Over 400 people attended; most of them were managers and directors from McCann and...
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Branding Isn’t Dying
It’s changing, as it always has. Although we think of brand as a modern concept, it’s part of thousands-of-years-long thread of continuity, from Ancient Egyptians marking their livestock to the potters...
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Winning At Shelf: When Less Is More
Product architecture and packaging design can serve as powerful tools to help consumers navigate the shelf and bring clarity and simplicity to a portfolio. While many new products contribute to larger...
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Flags & National Identity
‘Vexillology’, if you have not come across the term, is the study and understanding of flags: form, function and meaning. As New Zealanders get ready to vote on alternative flag options for the nation...
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Is The Organisation Of The Future A Network?
When thinking about social, political or corporate organisations, we usually think of them as hierarchical structures. There is generally a boss who leads, managers who implement the rules and a...
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The Power Of Fun
Great brands stem from inspiring ideas. For Shep and Ian Murray of Vineyard Vines, the idea “that everyday should be this good,” became their driving force and motto. By developing a clothing line...
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What Does a World of Impulsive Connected Consumers Mean For Future Brands?
It is a familiar trope in packaged goods marketing that success comes from winning at impulse. This is about ensuring products stand out and are conveniently positioned at the point of purchase: the...
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The Resolution Solution
A recent study revealed that of the 32% of Europeans who make New Year’s resolutions, 80% break them within 3 months. And just under half before the end of January! I guess few will be surprised by...
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The Future of Grocery Shopping Just Arrived
The launch of Amazon Pantry in the UK (Prime Pantry in the US) should be seen as a landmark moment in how consumers shop for groceries. Landmark not just in the familiar context of traditional...
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